People power to save the world
Greenwash - 10 signs of Greenwash
1.
Fluffy language
Words or terms with no clear meaning,
e.g. ‘eco-friendly’
2.
Green products v
dirty company
Such as efficient light bulbs made in a factory
which pollutes rivers
3.
Suggestive pictures
Green images that indicate a (un-justified) green
impact e.g. flowers blooming from exhaust pipes
4.
Irrelevant claims
Emphasising one tiny green attribute when
everything else is un-green
5.
Best in class?
Declaring you are slightly greener than the rest,
even if the rest are pretty terrible
6.
Just not credible
‘Eco friendly’ cigarettes anyone? ‘Greening’
a dangerous product doesn’t make it safe
7.
Gobbledygook
Jargon and information that
only a scientist could check or understand
8.
Imaginary friends
A ‘label’ that looks like third party endorsement …
except it’s made up
9.
No proof
It could be right, but where’s the
evidence?
10.
Out-right lying
Totally fabricated claims or data
Fluffy language
Words or terms with no clear meaning,
e.g. ‘eco-friendly’
2.
Green products v
dirty company
Such as efficient light bulbs made in a factory
which pollutes rivers
3.
Suggestive pictures
Green images that indicate a (un-justified) green
impact e.g. flowers blooming from exhaust pipes
4.
Irrelevant claims
Emphasising one tiny green attribute when
everything else is un-green
5.
Best in class?
Declaring you are slightly greener than the rest,
even if the rest are pretty terrible
6.
Just not credible
‘Eco friendly’ cigarettes anyone? ‘Greening’
a dangerous product doesn’t make it safe
7.
Gobbledygook
Jargon and information that
only a scientist could check or understand
8.
Imaginary friends
A ‘label’ that looks like third party endorsement …
except it’s made up
9.
No proof
It could be right, but where’s the
evidence?
10.
Out-right lying
Totally fabricated claims or data
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